DESCRIPTION
This session will describe rapid stakeholder engagement and rapid iterative prototyping to developing communication materials to support awareness of and equitable access to monoclonal antibodies (mAbs) for outpatient treatment of Covid-19 in Colorado. We will describe the choice of, use, and lessons learned from two stakeholder engagement methods to increase public awareness, especially in diverse communities: community engagement studios and town halls. This session will include an interactive activity to consider and select a stakeholder engagement method using www.dicemethods.org. We will discuss implications for scaling dissemination strategies.
PRESENTER(S)
Senior Research Instructor, Department of Family Medicine
University of Colorado School of Medicine
Jenna Reno, PhD is a Communication and Dissemination Scientist with the Colorado Clinical and Translational Sciences Institute (CCTSI) Dissemination and Implementation Research Core and a Senior Research Instructor in University of Colorado's Department of Family Medicine. Her research aims to develop, implement, and evaluate theoretically-based, digital health interventions to promote positive healthcare decision-making and health behavior change. The goal of her research is to promote health equity through the development of effective strategies for advancing science translation specifically in the area of communication and dissemination of evidence-based practices for health promotion and disease prevention.
Associate Professor of Medicine, Division of Geriatric Medicine
University of Colorado School of Medicine
Hillary Lum, MD, PhD is a geriatrician, palliative medicine physician and health services researcher. She focuses on designing innovative models of care for implementation and dissemination in primary care, especially for older adults and care partners affected by serious illnesses. As part of the Colorado monoclonal antibody dissemination and implementation team, she partnered with health care providers and other stakeholders in a rapid, iterative process to increase awareness and equitable access to COVID-19 mAb treatment.
Senior Research Assistant, Department of Health Systems, Management, and Policy
Colorado School of Public Health
Mika Hamer, MPH, is a senior research assistant and doctoral candidate (Health Services Research) in at the Colorado School of Public Health Department of Health Systems, Management, and Policy. She is a mixed-methods researcher, providing qualitative and quantitative data collection and analytic support to projects across a wide variety of topics, including mAb Colorado. Her varied research interests span health policy, equitable access to care, health care coverage/insurance benefit design, and care across the cancer continuum.