LEARNING OBJECTIVES
- Describe concepts of reach and representativeness and how to operationalize them
- Summarize challenges to assessment of reach and representativeness; and how to overcome these challenges
- Identify how reach and representativeness relate to health equity
- Examine potential trade-offs between reach and effectiveness
PRESENTER(S)
Russell E. Glasgow, PhD, is Research Professor in the Department of Family Medicine, School of Medicine at the University of Colorado and Director of the Dissemination and Implementation Program of the Adult and Child Consortium for Health Outcome Research and Delivery Science there. His research focuses on issues of designing for implementation and sustainability, understanding and assessing adaptations to programs, and development and evaluation of pragmatic models and measures. Russell is a behavioral scientist who specializes in the development and assessment of chronic illness prevention and self-management programs.
Russell has 15 years of experience in implementation science and over 25 years of experience in intervention and health outcomes research. He has over 450 peer reviewed publications, most of them related to applied research issues, evaluating and enhancing generalizability of research, pragmatic research methods and frameworks, and ways to enhance implementation and dissemination.
